Dance. Don't Chance. Video Contest

To help our client, the Executive Office of Public Safety and Security (EOPSS), reach the targeted 16- to 19-year-old drivers avoid a fatal accident during prom and graduation season, we helped EOPSS launch the “Dance. Don’t Chance.” video contest.

Working with the Department of Education, we reached out to registered high school juniors and seniors across the state and called on them to write and produce 60-second videos to promote safe driving and discourage underage drinking for the chance to win prom related prizes including: a cash prize for their school prom from AAA Southern New England, non-alcoholic beverages for the prom provided by glacéau smartwater®, gift cards for prom attire from Macy’s, free transportation on prom night from Boston Limo, free tuxedo rental from Men’s Wearhouse and Tux, and hair styling for the prom from Dellaria Salons.

We now have all the entries in - 59 total videos – which can be viewed here:

http://www.youtube.com/user/promshorts

You can rate your favorites to help pick the Top 10 videos that JAM’N 94.5 will be judging next week. Please feel free to check it out and help your favorite safe driving video get one step closer to winning a dream prom for their efforts in helping keep Massachusetts roadways safer this season.

--Hanah Smith is an account executive at Solomon McCown. She can be reached by email at hsmith@solomonmccown.com