Monday, April 13, 2009

I think there may be a Facebook-Twitter age divide

I don’t have any data to prove it but a random survey of twenty-somethings I know, seems to indicate they don’t know about and are not regularly using Twitter but are still addicted to Facebook.

Why might that be? I think one theory is that Facebook is largely being used by friends.
You can’t just randomly follow someone, like you can on Twitter. You actually have to be granted permission from the person you are “friending”. Twitter doesn’t have those restrictions. I can follow Anderson Cooper 360, as I do, or Governor Deval Patrick or anyone else without asking permission.

Facebook is more about the pictures and communicating among friends and Twitter is about networking.
It’s an interesting phenomenon to watch. And it’s hard to know what the implications of the preferences may be for business. Stay tuned. I’m going to Tweet about it myself.

---Michal Regunberg is a Vice President at Solomon McCown & Company. She can be reached by email at mregunberg@solomonmccown.com.


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