A Meeting of the minds in an attempt to save the newspaper

It means something when newspapers start reporting on the death of newspapers.

The challenges currently being confronted at the Boston Globe have been covered widely in national and international news outlets, with everyone asking the same question: “What happens to news when newspapers die?”

Alan Mutter, a professor, journalist, blogger (Reflections of a Newsosaur) has responded to this question by creating an invitation-only conference for media and technology executives that will be hosted by UC-Berkeley in September.

The UC Berkeley Media Technology Summit is billed as a gathering place for the leaders of traditional media companies that will provide new insights into the technologies, consumer behaviors and advertising systems that will affect their businesses.

Many of us will be watching closely.

---Marika Beaton is an account supervisor at Solomon McCown & Company. She can be reached by email at mbeaton@solomonmccown.com