Monday, April 27, 2009

Helping to Rebuild Boston on National Rebuilding Day

Saturday was National Rebuilding Day and more than 800 volunteers (including us) were out renovating the interiors and exteriors of houses and non-profit facilities in Boston as part of Rebuilding Together Boston. Rebuilding Together is the nation’s only non-profit organization that works to preserve affordable homeownership stock and revitalize communities at no cost to those who need it. Homes in Hyde Park, Mattapan, Jamaica Plain, and Roxbury recieved upgrades, as did the New England Center for Homeless Veterans and the Dorchester Nazarene Compassionate Care Center.

Check out coverage from this year's Rebuilding Together Boston in Sunday's Boston Herald.

To find out more visit http://www.rebuildingtogetherboston.org/.

--Alison Thompson is an account supervisor at Solomon McCown & Company. She can be reached by email at athompson@solomonmccown.com.

Thursday, April 23, 2009

Ashley McCown featured "In the Spotlight"

Below is a short interview with Solomon McCown’s president, Ashley McCown that ran in The Publicity Club of New England’s April 2009 newsletter. For more information on The Pub Club please visit http://www.pubclub.org/.

“In the Spotlight with Ashley McCown, president, Solomon McCown & Company”

By Christine Comey, account executive at Solomon McCown

Nothing is as important today as reputation. Without it, a product or mission is lost. Building and protecting reputations is Ashley McCown's forté. Some of today's most well respected companies, organizations, and individuals have turned to Ashley as their keeper of the flame.

During her more than 20 years in the public and private communications sectors, Ashley has become known for her keen analytical skills, her calm in a storm, her commitment to results and her unwavering integrity. As Solomon McCown's president, she imbues her strategic thinking and values in all agency work and speaks regularly on crisis planning and management before trade associations and communications organizations, and in the media. Ashley directs the firm's crisis response team and litigation relations practice and runs several of its statewide public awareness campaigns.

Solomon McCown recently celebrated its sixth anniversary and the Pub Club caught up with our former president (2000-2001) to learn more about the agency.

Q: How has the agency evolved over the past six years?

A:
Helene and I started the agency with a distinct vision: a firm that would include a mix of mission-focused clients from corporate, non-profit and public sectors that could co-exist and share synergies. Six years later, we are proud to represent a range of enterprises in real estate, housing and community development, health care and energy-that do exactly that. The immediate needs we see now are for high-level strategic communications counsel-especially around communicating change-and issues management and crisis communications.

Q: What lessons have you learned from the current economic downturn?

A:
I am an optimist, so I choose to focus on the positive. Certainly the rules have changed. There is no roadmap for what we are going through, so we have to test every premise to see if it still holds in this new paradigm. We have seen how clients continue to value strategic communications as part of their business strategies which is really gratifying. In terms of our own organization, I have found an even deeper level of appreciation for and pride in our staff. PR is a team sport and our folks have totally risen to the times, and are contributing in new ways with determination and humor. A good sense of humor and laughter will get you through a lot!

Q: How do you balance managing a successful agency with your personal life?

A:
You can't have the first if you don't take care of the second. To be an effective leader you must have passions and interests in your personal life. I have learned over the years that I can't do it alone, so having strong support in both halves of my life makes a huge difference. I have a great partner and friend in Helene. We have worked together so long and so well. We help each other balance everything and are good about pushing each other out the door at night to get to the gym. My husband understands my commitment to our business and is so supportive. And Guinness, our chocolate lab, gives me unconditional love no matter what kind of day I have had. We can all learn something from our dogs.

--Christine can be reached by email at ccomey@solomonmccown.com

Wednesday, April 22, 2009

Urban Marketplace Boston seeking to revitalize key area markets

Forget this year’s bad news. Let’s talk about the future. The Urban Land Institute (ULI) in Boston is holding the first Boston Urban Marketplace conference as a way for meaningful conversations to take place between the private, public and non-profit sectors resulting in real estate deals, partnerships and information that will hopefully revitalize key urban markets in and around Boston.

The half-day event, on May 4th kicks off with a keynote by Congressman Barney Frank and then moves into interactive roundtables on four emerging markets that will have something for everyone and offer participants a way to engage with some of the most prominent developers, financiers and city officials in and around Boston.

To learn more about the event being chaired by Jerry Rappaport, Jr. and Kirk Sykes of New Boston Fund, register or submit a question to the speakers, visit the Urban Marketplace website.

---Alison Thompson is an account supervisor at Solomon McCown & Company. She can be reached by email at athompson@solomonmccown.com

Friday, April 17, 2009

From the Massachusetts Health Care Quality and Cost Council meeting

We tweet, friend, post, text and chat- we are enthralled by electronic communication. So why is it so difficult for health care consumers and providers to grasp the value of EMR: Electronic Medical Records? At yesterday’s Massachusetts Health Care Quality and Cost Council meeting the Cost Containment Committee indicated that they would be recommending that the Commonwealth provide technical assistance to providers as they move to adopt EMR. The Committee should also recommend that the Commonwealth launch a communications campaign to help educate providers and their patients about the significant impact EMR can have on the quality of care.

Many providers and patients are yet to be convinced. Providers are concerned the conversion to EMR will prove costly in time and money. Patients fear that their care will become impersonal when in fact the opposite is true. There is research aplenty to document improvement in the quality of care- this months Governing magazine presents a case study in West Virginia. Anecdotally, I can say that my provider Harvard Vanguard Medical Associates (HVMA) - one of the early adopters of EMR- proves the value of EMR to me on a regular basis. HVMA calls me to remind me it is time to schedule my annual mammogram. My son’s pediatrician is able to access Joe’s records for the myriad of specialists he sees. In the last 5 years I have seen a dramatic increase in the amount of time docs can spend with me and my sons- because of the implementation of EMR.

Both the federal government and the Commonwealth are pouring significant resources into EMR. Implementation of EMR can only succeed in meeting its intended goal of reducing cost if the public knows that it will also improve quality. The Roadmap to Cost Containment should include recommendations for a state wide public awareness campaign and then we can all tweet, post, text and chat- about EMR!

---Lauren Louison is a Senior Vice President at Solomon McCown & Company. She can be reached by email at llouison@solomonmccown.com.

Tuesday, April 14, 2009

A time-out from sports to assess the fall of newspapers

Each morning as I trek across the city into work, the noises around me are muffled out by the many conversations between ESPN’s Bill Simmons and guest. The B.S. Report is a highly successful podcast, created from the success of Simmons' eccentric sports columns on ESPN.com and in ESPN the Magazine. Despite the podcast being nothing more than a glorified conversation between Simmons and a colleague/expert/prominent sports media figure/or even a friend, it has developed quite the following among the all important 18-34 male demographic.

Over the past few weeks, however, the conversation has shifted away from sports commentary, to a genuinely worried Simmons bringing in a handful of venerable men and women in the biz to get their input on where newspapers went wrong, and how it can be fixed (if at all).

The suggestions and input has ranged from former New York Times sports editor, and current ESPN ombudsman, Le Anne Schreiber who says that newspapers should have been more forthright in charging for their online content back in the late ‘90s. Author and Esquire columnist Chuck Klosterman said newspapers were too stubborn to get younger and, unfortunately, most markets are stuck with older writers who have trouble connecting with…once again the 18-34 male demographic.

John A. Walsh, Senior VP of the worldwide leader, boldly noted that newspapers may have failed way back in the 1950s, as they didn’t do enough to adapt and work with radio and television when they came around. Neither of those mediums were powerful enough to take down newspapers, but the Internet clearly is and the print people haven’t evolved by providing more unconventional and offbeat commentary. Point being, just how many people are look forward to a game recap from an AP guy? I would guess it’s very few.

---Nick Fasulo is an account coordinator at Solomon McCown & Company. He can be reached by email at
nfasulo@solomonmccown.com.

Monday, April 13, 2009

I think there may be a Facebook-Twitter age divide

I don’t have any data to prove it but a random survey of twenty-somethings I know, seems to indicate they don’t know about and are not regularly using Twitter but are still addicted to Facebook.

Why might that be? I think one theory is that Facebook is largely being used by friends.
You can’t just randomly follow someone, like you can on Twitter. You actually have to be granted permission from the person you are “friending”. Twitter doesn’t have those restrictions. I can follow Anderson Cooper 360, as I do, or Governor Deval Patrick or anyone else without asking permission.

Facebook is more about the pictures and communicating among friends and Twitter is about networking.
It’s an interesting phenomenon to watch. And it’s hard to know what the implications of the preferences may be for business. Stay tuned. I’m going to Tweet about it myself.

---Michal Regunberg is a Vice President at Solomon McCown & Company. She can be reached by email at mregunberg@solomonmccown.com.


Friday, April 10, 2009

From the panel of ULI's “Attracting and Retaining Intellectual Capital”

The conclusion we have to draw from this mornings ULI panel, “Attracting and Retaining Intellectual Capital,” is that financial capital - new ways of raising it, holding on to it and partnering to leverage more - is top of mind with local universities in this new reality. Boston University’s President put things in perspective when he said it will take at least 10 but possibly as long as 20 years for most universities to climb out of the losses to their endowments. Looking into the future:

  • Cancellation of new construction until institutions are able to get a handle on the long term impact of new facilities on operating budgets
  • Experimentation with new partnerships with real estate developers to develop projects such as new dorms that colleges and universities lease back
  • Realignment with community-based organizations for mutually beneficial projects
  • An effort to find a “common language” with the City around pilot payments and a fair measurement of college and university input OR
  • Find a solution to Boston’s arcane dependence on the property tax and develop a diverse revenue structure that directs revenue generated by the city back to the city
  • College and university presidents playing an expanded role in urban civic leadership as corporate headquarters contract

---Lauren Louison is a Senior Vice President at Solomon McCown & Company. She can be reached by email at llouision@solomonmccown.com

Thursday, April 9, 2009

A Meeting of the minds in an attempt to save the newspaper

It means something when newspapers start reporting on the death of newspapers.

The challenges currently being confronted at the Boston Globe have been covered widely in national and international news outlets, with everyone asking the same question: “What happens to news when newspapers die?”

Alan Mutter, a professor, journalist, blogger (Reflections of a Newsosaur) has responded to this question by creating an invitation-only conference for media and technology executives that will be hosted by UC-Berkeley in September.

The UC Berkeley Media Technology Summit is billed as a gathering place for the leaders of traditional media companies that will provide new insights into the technologies, consumer behaviors and advertising systems that will affect their businesses.

Many of us will be watching closely.

---Marika Beaton is an account supervisor at Solomon McCown & Company. She can be reached by email at mbeaton@solomonmccown.com

Tuesday, April 7, 2009

Gov. Patrick's take on the current Massachusetts real estate

Gov. Deval Patrick had real estate on his mind yesterday during a lunch address at NEWIRE, telling the crowd that:

  • the industry should press the Legislature to pass zoning reform
  • the state’s permitting ombudsman is there to help
  • there will be more stimulus money coming for construction-related projects, but the state is looking at all sorts of resources, including those from bonding and MassDev
  • “smart growth” principles are important
  • he wants “to see more opportunities for design…we can make it functional and iconic.”
  • people need to sense that there is economic activity in order to be more optimistic about the economy. “I want to see a whole bunch of cranes and hardhats.”
--- Tina Cassidy is a Vice President at Solomon McCown & Company. She can be reached by email at tcassidy@solomonmccown.com

Blog rally from Paul Levy’s “Running a Hospital” blog

Boston’s bloggers are coming together via a “blog rally” to start a conversation and offer advice to The Boston Globe on how to overcome its current financial troubles. Please see Paul Levy’s blog post below and feel free to comment here on SM&’s blog.

-- Christine Comey is an account executive at Solomon McCown & Company. She can be reached by email at ccomey@solomonmccown.com

Monday, April 06, 2009

Blog Rally to help the Boston Globe

We have all read recently about the threat of possible closure faced by the Boston Globe. A number of Boston-based bloggers who care about the continued existence of the Globe have banded together in conducting a blog rally. We are simultaneously posting this paragraph to solicit your ideas of steps the Globe could take to improve its financial picture:

We view the Globe as an important community resource, and we think that lots of people in the region agree and might have creative ideas that might help in this situation. So, here's your chance. Please don't write with nasty comments and sarcasm: Use this forum for thoughtful and interesting steps you would recommend to the management that would improve readership, enhance the Globe's community presence, and make money. Who knows, someone here might come up with an idea that will work, or at least help. Thank you.

(P.S. If you have a blog, please feel free to reprint this item and post it. Likewise, if you have a Twitter or Facebook account, please add this url as an update or to your status bar to help us reach more people.)

Monday, April 6, 2009

A posting from "Transforming Maternity Care: A High Value Proposition"

This weekend I was in Washington D.C., where the scent of health care reform is as pleasant as the cherry blossoms, for a meeting of the minds on the subject of a particular brand of care: That for pregnancy and childbirth.

Childbirth is the number one reason why someone is admitted to the hospital (more than 4 million babies are born in the US every year) and the biggest contributor to the cost of health care, comprising 17 percent of the country’s GDP. About 47 million people are uninsured in this country and many more are under insured.

So the topic is huge, no pun intended.

About 150 thought leaders (myself included, as the author of Birth: The Surprising History of How We Are Born) from around the country attended Transforming Maternity Care: A High Value Proposition, a confab to make evidence-based care a national conversation.

Long overdue, in my book, given that the national c-section rate is at an all-time high of nearly 33 percent, and other procedures and interventions endure despite research showing they should be a last resort, not the first. But evidence-based care isn’t always enough to change the behavior of consumers, doctors or public policy makers. There needs to be a carrot and stick.

Some of the recommendations from today, which have broader applications throughout the health care universe:

--In the absence of a consumer groundswell, we need to change the system, specifically, we need a new payment system. Right now we pay for procedures. An overhauled system would reward good evidence-based practices (and discourages those that are not). For example, steer payments toward things such as providing a safe environment for VBACs, offering smoking cessation programs and diabetes control; don’t reward the overuse of technology, don’t reimburse elective inductions at 39 weeks. What if insurers paid more for first-trimester visits than third-trimester visits? Paid more for vaginal births than c-sections? Paid more for midwives than physicians?

--Develop national measures for birth outcomes, something necessary to accomplish the above.

--Reduce the threat of malpractice by using evidence-based care, but also by setting up a financial system for disastrous outcomes that are no one’s fault (Sweden and New Zealand are models for this). We should also incentivize such things as having obstetrical teams practicing emergency situations to earn a reduction in malpractice insurance premiums, something already being done in Boston’s Harvard system. Establish “apology” laws so providers can express remorse without admitting malpractice.

--Within health plans, foster transparency and access to caregiver choice (ie. midwife, doula, doctor, etc.).

--Find legislative options to fix the disjointed system of health information technology (only 17 percent of hospitals have such systems, but NIH is spending stimulus money to try to fix this) while maintaining appropriate privacy about reproductive issues. In the UK, women carry their own medical records for maternity care – “no, they don’t lose it,” one panelist said, adding that such a policy is a symbolic shift of authority. HIT won’t work if we just digitize patient information; we need to embed performance measurements, and code information better to enable data collection.

--And, last but not least, provide more effective communication to consumers through a large- scale public awareness campaign about evidence-based care. Coincidentally, new information has just been released regarding the idea of seasonal birth defects.

For more on the day, go to my personal blog related to childbirth, at www.tinacassidy.blogspot.com. Or to post comments about the symposium, go to www.childbirthconnection.org/symposiumcomments.

---Tina Cassidy is a Vice President at Solomon McCown & Company. She can be reached by email at tcassidy@solomonmccown.com

Thursday, April 2, 2009

Green at Work

It’s hard to believe that a building built during the Great Depression could house some of the greenest space possible, but Skanska’s offices in the Empire State Building truly exemplify what it means to “go green.” We were there for a meeting yesterday and got to see it for ourselves. I generally feel like everything these days is about being, going and doing green and a lot of it is talking about things you can’t feel, or touch or see. This changed that for me-- from the dual flush toilets and energy-efficient hand dryers, to the natural light everywhere, I could SEE the differences in action. I could also feel them. I felt good about drinking my water out of a glass and eating off of real non throw-away plates and I didn’t get tired under any fluorescent lighting or dry heat. A little oasis in one of the busiest cities in the world- something I could get used to.

Check out Skanska’s case study with pictures here.

---Alison Thompson is an account supervisor at Solomon McCown & Company. She can be reached by email at athompson@solomonmccown.com

The New York Times goes global

In an age when newspapers are disappearing, the New York Times has just introduced the Global Edition. The site, which combines content from the New York Times and the International Herald Tribune, shares news from around the world with a “global perspective”. Readers can sign up for European and Asian morning news updates (loving this feature, since my best friend runs media relations for a US Air Force base in Japan, and our Skype conversations have just become much more interesting and topical).

What’s more, the focus on global news and information speaks to a larger goal in American society: we must prepare our students for the global world they have inherited. I attended an event last week with Primary Source, an organization that promotes history and humanities education by connecting educators to people and cultures throughout the world. The goal of “global education” is longer about out-performing our contemporaries in the areas of math and science; instead we must be competing as a global society against issues like poverty, climate change, AIDS, and cancer.

So hats off to the NYT for addressing a critical need for global information at one of the most important times in history.

---Marika Beaton is an account supervisor for Solomon McCown & Company. She can be reached by email at mbeaton@solomonmccown.com.